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Music Memories + Songs

Friday, November 28, 2008

On conversion rate optimization

When you're putting up a web page, the most important statistic related to it is its conversion rate optimization. Web pages these days are for making money, for selling goods and services. Or even just to get people to opt-in to a mailing list. So the more of your visitors on a percentage basis that you can get to do that, the better off you are. Many people are studying and testing and tweaking and testing again to determine the optimun design for a web page that sells or convinces someone to opt in to a mailing list. Is it the design? The color scheme? The graphics? The fancy Flash movie? The video? The audio? The copy?